Innovative Welding Solutions: Rotators, Positioners, Manipulators and Automation Experts
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EXPOMAFE (International Exhibition of Mechanical Industry, Metalworking, Welding and Automation) is one of the most influential industrial technology exhibitions in South America, co-organized by the Brazilian Machine Tool Association (ABIMAQ) and Messe Frankfurt.
The 2025 exhibition was held at Expo Center Norte in Sao Paulo, attracting more than 30,000 professional visitors and more than 800 exhibitors from around the world, covering multiple fields such as machinery manufacturing, automation, welding and metal processing.
- Machine tools and metal processing (CNC, cutting, forming equipment)
- Welding and cutting technology (welders, robot welding, laser welding)
- Industrial automation (robots, sensors, smart factory solutions)
- Supporting services (software, logistics, industry consulting)
1. South America's Manufacturing Growth Engine
- Brazil is the largest industrial economy in Latin America. Strong demand from the automotive, energy, and infrastructure industries is driving the expansion of the welding and automation equipment market.
- Policy support: The Brazilian government’s “re-industrialization” plan (2023-2033) will increase investment in manufacturing.
2. Industry Trend Focus
- Automation upgrade: Local factories have seen a surge in demand for robotic welding and intelligent positioning equipment.
- Green manufacturing: Energy-saving welding technologies (such as laser welding and low-energy positioners) are popular.
3. Efficient business connection
- Sharing the stage with leading South American companies and international brands (TRUMPF, Lincoln Electric, etc.).
- Technical forums and procurement negotiations were held at the same time to deeply link supply and demand.
This exhibition will feature delegations from countries such as Germany, China, and Italy with their latest technologies. Special exhibition areas for "intelligent welding" and "Industry 4.0" will be added to showcase digital factory cases.
Local buyers attending the exhibition included manufacturers, engineering companies and distributors from Brazil, Argentina, Chile and other neighboring countries.
The high-cost-effective welding equipment made in China (such as welding rotators, welding positioners, and welding manipulators) is highly competitive in the South American market. Through the exhibition, we can test the market response and adjust the product localization strategy. We can also find agents or joint venture partners to avoid trade barriers.
At this exhibition, MISA WELDING & CUTTING AUTOMATION CO., LTD brought its independently developed core products such as welding roller racks and welding positioners to provide efficient and accurate welding automation solutions to South American and global customers, helping to improve the quality and efficiency of the manufacturing industry.
- Stable and efficient, it adopts advanced drive system and has a load-bearing range of 1 ton to 500 tons, ensuring stability when welding large cylindrical workpieces.
- Intelligent control: It can be equipped with a digital speed control module to support seamless integration with the robot welding system and improve the level of automation.
- Application areas: manufacturing of heavy equipment such as oil pipelines, pressure vessels, wind power towers, etc.
- 360° rotation angle precise positioning: supports multi-angle flipping and rotation to meet the complex process requirements of flat welding, vertical welding, overhead welding, etc.
- Modular design: The workbench size and load capacity can be customized according to customer needs to adapt to different industry scenarios.
- Energy saving and environmental protection: Optimize energy consumption design, reduce production costs, and comply with the trend of green manufacturing.
In recent years, Brazil and South America have seen increased investment in energy, infrastructure, automobile manufacturing and other fields, driving demand for high-end welding equipment. MISA hopes to showcase the latest generation of intelligent welding auxiliary equipment through this exhibition. We will also discuss industry pain points and customized solutions with local partners. We will continue to deepen our cooperation network with South American customers and agents.
South America is an important strategic market in the global layout. MISA looks forward to face-to-face communication with customers through EXPOMAFE to promote the deep integration of Chinese smart manufacturing technology and international demand.
